VTR Calculator


View through rate (VTR) refers to the total completed view without skipping this view can from anywhere. Calculate your account/channel/ad view-through rate by this online calculator.

VTR Calculator

Enter Total Completed Views, Total Impressions and hit anywhere

VTR Calculation Result:

View-Through Rate:

How to Measure View-Through Rate?

You can manually measure the VTR by the following rule. For measurment the view through rate you need to two data Total completed views and Total impression/reach. Now see the formula:

View-Through Rate= (Total Completed View รท Total Impressions)


View Through Rate Facebook Formula:

Facebook doesn’t give you the VTR result but you can manually calculate Facebook VTR by the following formula.

Facebook View Through Rate= (Total completed views รท People Reached)

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