Page Contents:

Engagement rate refers to how many people saw your AD or your post. The engagement rate metric is for posts and also paid ADs. This online calculator can Calculate Instagram influencer, Facebook, YouTube, TikTok, Twitter, LinkedIn, Google AdWords (ADs), and any other platform post/ads engagement rate.

## How To Calculate Engagement Rate on Instagram and Others?

If you want to calculate engagement rate on Instagram and other platforms like LinkedIn, TikTok, Facebook, Twitter, and influencers others social account engagement rate, use our calculator or follow the below formula to calculate it manually.

### Engagement Rate Formula:

The exact formula is:

**Engagement Rate= (Total engagements ÷ Total AD Impression/views) x 100%**