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Conversion rate refers to the number how many people/user has completed your targeted work that work can be *link click, app install, software download/install, purchase a product*. If user doesn’t fulfill your requirements then it wouldn’t been a conversion it’s just a click through rate.

## How To Calculate Conversion Rate In Digital Marketing?

If you want to calculate your post/ ad/ videos conversions rate by manually you can do it by following the formula. Otherwise, you can use our handy online based calculator that’s totally free of cost!!

**Conversion Rate Calculator Formula:**

The formula is:

**Conversion Rate= (Conversions ÷ Clicks) × 100**

Note: In clicks term, you can also input visit data. I mean then your formula is:

=**(Conversions ÷ Visits) × 100**

## How To Calculate Conversion Rate in Excel?

You can also calculate conversion on excel by the simple process. Just design a sheet in excel or google spreadsheet like the below table.

A | B | |

1 | Total Conversions: | |

2 | Total Clicks: | |

3 | Conversion Rate: | =B1/B2*100% |

Now past the formula on B3 cell ** =B1/B2*100%**.