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Well, you can say cost per thousand can be anything but the term is mostly used in online marketing or advertisement on websites; you can also call it CPM or Cost Per Mille. You have to find the total cost & impressions to get the cost per thousand of an advertisement or a web page.
Mostly, the value of cost per thousand of a webpage is around 2$-4$; the number varies due to the content & affiliated ads on the page.
What are the Uses of Cost Per Thousand Calculation?
Let’s make a list of the uses of calculating cost per thousand:
- The cost per thousand calculation gives the idea about how much value the webpage is or how many ads are there.
- The impressions of the cost per thousand advertisements let everyone know how many people have viewed the page within a specific time.
Cost Per Thousand Formula:
You can use this media impressions calculator for social media impression calculation or google ADS or any other.
If you want to calculate the digital marketing Advertising cost per thousand impressions (CPM) manually then follow the below formula.
Cost Per Thousand Impressions = (campaign cost ÷ Impressions) x 1000
Example:
Suppose your campaign total cost $100 and impression generated 10000. Now see how your CPM will be calculate.
CPM= (100 ÷ 10000) x 1000
=0.01 x 1000
=10
Formula: How To Calculate YouTube Facebook CPM in Excel?
If you want to calculate the digital marketing CPM in excel the make a sheet like the below table or follow the last screenshot.
| A | B | |
| 1 | Campaign Cost: | |
| 2 | Impressions: | |
| 3 | CPM: | =(B1/B2)*1000 |
Just past the below formula on B3 cell. Then it will automatically calculate the CPM.
CPM=(B1/B2)*1000
Screenshot:
23 Highest CPM Niches on YouTube 2021:
- Real Estate
- E-commerce
- Insurance
- Loans
- Stock Market
- Mortgage
- Fitness
- Attorney
- Credit
- Marketing
- Software
- Lawyer
- Trading
- Makeup
- Website Hosting
- Make Money
- Cryptocurrency
- Tech Reviews
- Vpn content
- Web development
- Website Flipping
- Career advice
- Real state
YouTube CPM Rates by Country 2021:
- Norway: $43.15 [CPM]
- Germany: $38.85 [CPM]
- Moldova: $29.50 [CPM]
- Algeria: $24.50 [CPM]
- South Korea: $17.00 [CPM]
- Sweden: $18.18 [CPM]
- Finland: $14.90 [CPM]
- United Kingdom: $13.75 [CPM]
- Canada: $13.50 [CPM]
- United States: $13.00 [CPM]
YouTube CPM Rates in India 2021:
- SAS/Online Marketing
- Tech
- Health and Parenting
- Insurance and Credit Cards
- Finance
- Education
- Business and Startups
- Careers and Jobs
- Lifestyle
- People and Society
- Art
- Music and Movies
- Songs
This CPM rate in India collected from online.
How Much Money Does 1 Million YouTube Views Make?
In 1 million Youtube views video creator channel owner can earn between $3,400.00 and $40,000.00. Though it varies content location also.